R&D Manager - Smoove

Kfir Rotaro

I build reliable, scalable, elegant SaaS platforms - and lead the teams that ship them with velocity, quality, and craft.

Get in touch LinkedIn
C# / .NET React - TypeScript SQL Server- MongoDB RabbitMQ - Kafka Azure - Docker AI-assisted delivery
Kfir Rotaro
13+ yrs
leading R&D
13+
Years leading R&D
0
Security incidents
Full-stack
Product-minded leader
SDLC
AI-augmented delivery

Selected work

Impact over inventory

Attribution Dashboard

01

Actionable ecommerce insights through clean attribution modeling and conversion funnels.

ReactTypeScriptMixpanelData Viz

Dynamic Lists Engine

02

A real-time segment builder powering personalized campaigns at scale.

.NETMongoDBGraphQLAzure

AI-Driven QA & Code Review

03

LLM-assisted pipelines for automated tests, security scanning, and peer review.

LLMCI/CDSecurityJest

Large-Scale SMS Optimization

04

Resilient, high-throughput messaging with cost-aware routing and observability.

RabbitMQ.NETObservability

What I've shipped

Leadership - platform - product
2017 - Present

R&D Manager

13+ years leading high-impact web engineeringZero security incidentsInfrastructure & cost optimization
Smoove
2024 - 2025

AI-Augmented Delivery

LLMs across security, QA, reviews & designAutomated test & code-feedback pipelinesMethodology shift across the SDLC
Initiative
2024 - 2025

Product & Platform Wins

Launched Free Trial & new commercial modelAttribution dashboard - Dynamic ListsCanva integration & partnership
Smoove

How I operate

Principles, not aspirations

Security by design

Prevent, detect, and harden. Ship with guardrails built in - not bolted on afterward.

Pragmatic process

Lean rituals, clear ownership, measurable outcomes. Process serves the team, never the reverse.

Velocity with quality

Small batches, strong CI, fast feedback. Speed and craft are partners, not trade-offs.

Let's talk

Let's build something exceptional.

I lead teams to deliver resilient systems and refined experiences. Open to advising, leadership, and strategic build-outs.

Email me LinkedIn

Based in Israel - Asia/Jerusalem